Even if you don’t live in the States, you’ve definitely seen the films of all American kids heading off to a Summer camp in the great outdoors. All female private members club, The Wing, has organised it’s own Summer Camp experience for members, taking them out to the Adirondacks, not far from New York City. Camp No-man’s Land (dates: August 17th-19th 2018) was based at the heritage Echo Lake campsite with it’s beautiful forests, lake and wooden cabins built in the 1940s. I was asked to create a map of the camp for The Wing’s online microsite of the event and associated print and signage at the event itself.
The Wing was created in 2016 as ‘a network of co-working and community spaces designed for women.’ I first heard about them though social media and was really attracted by their strong branding aesthetics of shell pink, midnight blue, celadon green and ochre colours. Working spaces look bright, clean and calm and there are exercise rooms, lounges, bookshelves and coffee spaces. Perhaps like the Gentleman’s Clubs of old but updated and given a 21st century treatment for 21st century women. Events happen regularly too, from clothes swaps to feminist film nights to mover-and-shaker speaker nights (Hilary Clinton for example…).
As they say in the promotional blurb, Camp No-man’s Land sounds like it will be ‘damn good fun’! Activities include speakers and music, hiking and kayaking, beer pong and karaoke (if that’s your thing…), sunrise yoga and facials (more my thing, though sunrise is a push…), screenprinting and pickling workshops (much MUCH more my thing…)… Having spent some time exploring the campsite on Google Earth for this project, it’s a really beautiful place of sun dappling and bracken. I imagine foraging in the woods there or listening to ghost stories by an outdoors fire watching the sparks dance in the evening blue…
Explore the Camp No-man’s Land microsite and see my map in action for yourself here.
The online map was initially drawn by hand and to a large size – actually about A2 in all. The sizes needed to work for both the online iteration but also the print version too. Working by hand means that I have to create to the maximum size of the eventual image because crispness will be lost as soon as any digital enlarging happens.
I took a careful look at the general brand visuals which are quite distinct. Lines had to be clean and simple and some time was spent experimenting with different ways to create unfussy tree shapes for unfussy forests. There was a particular colour palette of cream, ochre, moss green and a rosy pink to work from but matching ink colours was more difficult than expected. In the end, much was tweaked using Photoshop to fit more exactly. My evangelism to working by hand is flexible and I never have a problem adjusting things digitally if necessary!
I’m pleased with the resulting map. It still has elements of maps I’ve illustrated before but The Wing brought something new to my style through it’s simplicity. My only regret is that I won’t get the chance to go to Camp No-man’s Land myself, bunk overnight in an old-school cabin – just like they do in the films – and hang out under those trees in the damp green of the Adirondack woods…